LITTLE SUGAR
Branding | Stationery Design
I've created this project to display the current direction of my work.
The concept is simple – Little Sugar is a happy-feeling venue in East London, focusing on a healthy diet and lowering our sugar intake while still enjoying life's pleasures. The food options are entirely vegetarian, with many vegan options. They use raw honey, agave, and maple syrups instead of sweeteners, and most cakes only contain non-refined/natural sugar. It's a sustainable cafe that uses recycled materials, natural ingredients, and 100% ethical employment practices.
The colour palette is simple, reflecting the brand's natural and eco-friendly quality and the patterns further reinforce the brand attributes in a fun, illustrative way.
The logo's letters have been tweaked to perfect alignment to ensure that the logo is aesthetically pleasing and practical to use as a stamp.
In the end, I added some texture to all elements to help emphasize the rustic/stamp feel.
Feeling inspired? If you're opening up a cafe, restaurant, or otherwise related business; or if you feel the need to rebrand, I'd be delighted to chat with you! I'm sure we can co-create a brand identity that you will be proud of, reflecting your brand's qualities.
* All images used in the moodboard have been sourced from www.unsplashed.com and www.pexels.com
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To see the rest of my work click below.