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DESIGN THAT CONNECTS
CAREFULLY CRAFTED | BEAUTIFULLY DESIGNED
MY CLIENTS HAVE BEEN FEATURED IN/ON
01. SIGNATURE BRAND IDENTITY | £4995
(Turnaround time | 10–12 weeks)
An in-depth, mindfully paced branding package with a strong emphasis on the strategy foundation, created to attract your ideal audience through a clear vision and beautifully crafted, well-aligned visual identity.
Online Consultation (video call)
Brand Strategy (includes positioning and messaging – background, vision, purpose, mission statement, values, offering, opportunities, target audience, brand interaction path, purchase advantage, differentiation from the competition, brand vision, brand voice, and brand look & feel)
Directional Moodboard (carefully chosen selection of images that help us establish the most suitable creative direction for your brand and help us transition from words to visuals)
Main Logo
Alternative Logo
Submark
Colour Palette – HEX and RGB codes (Pantone on request)
Font System (including header + main body styles)
Secondary Graphics (supporting illustrative items such as icons, textures or patterns, where appropriate)
Brand Style Guide (an extensive, beautifully designed PDF document to help you use your new branding)
02. STANDARD BRAND IDENTITY | £2995
(Turnaround time | 6–8 weeks)
A more succinct branding package – ideal for those on a lower budget, just starting out, or with a strategy already in place. The brand style guide is an abbreviated version of the document included in the Signature Package (above).
Online Consultation (video call)
Brand Report (a short version of the what, how and why, brand personality & keywords, target audience, competition and USP)
Directional Moodboard (carefully chosen selection of images that help us establish the most suitable creative direction for your brand and help us transition from words to visuals)
Main Logo
Alternative Logo
Submark
Colour Palette –HEX and RGB codes
Font System (including header + main body styles)
Secondary Graphics (supporting illustrative items such as icons, textures or patterns, where appropriate)
Mini Brand Style Guide (a beautifully designed PDF document)
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THE BRANDING PROCESS
To create a solid basis and lasting success,
we need to take a holistic, inside-out approach.
A strong brand that stands out from the competition is not only about beautiful visuals – it’s the unseen foundation that gives the brand its purpose, drives it forward and holds it together. When the visuals are created from this deeper place, they emanate authenticity and attract the right audience.
— DISCOVERY —
First – through a carefully articulated series of questions – I will find out all the relevant aspects of your business to help me form the foundation, which will determine the brand’s visuals further down the line.
— STRATEGY —
Based on the answers you gave me in the previous stage and the package you chose, I will create an in-depth brand strategy or a more succinct report to give me the basis and reasoning for a purposeful, authentic, compelling brand.
— DESIGN —
At last, it's time to get designing. I will take all the relevant information from the previous step and translate it into a design that you're thrilled with and which is perfectly aligned with your brand.
03. SIGNATURE SQUARESPACE WEBSITE | £4995
(Turnaround time | 12-14 weeks)
A high-quality website is usually the first impression of a business in today’s world. You will receive an elegant, custom-coded website that is intuitive, has a clean layout, and can be updated easily. However, most importantly, your website will be strategically set up to convert your visitors to subscribers, customers, and clients, and will be optimised for both desktop and mobile.
You can view examples of my web design work on my portfolio page, with clients including Paul Cocksedge, Thelma West, and Art for Youth London.
Online Consultation (video call)
Full Squarespace Website (up to 7 pages, i.e. home, about, contact, services, blog, newsletter landing page and workshops; you can add more pages, E-commerce, scheduling, or member area for an additional fee)
Custom Coding (to help you stand out)
Core SEO (foundational SEO including image optimisation, page descriptions, and settings adjustments)
Domain connection (if needed)
Guidance to Editing (a custom live session or video recording that will enable you to edit and update your new website)
4 Weeks of Support (after we finish the project, I will be available for help with any website-related issues you come up against)
04. STANDARD SQUARESPACE WEBSITE | £2995
(Turnaround time | 8-10 weeks)
This package allows for a faster, simpler website only using the native Squarespace features (without the use of custom code). The website will be optimised for desktop and mobile, and set up for a high conversion.
Online Consultation (video call)
Full Squarespace Website (up to 5 pages, i.e. home, about, contact, services, and workshops; you can add more pages, E-commerce, scheduling, or member area for an additional fee)
Core SEO (foundational SEO including image optimisation, page descriptions, and settings adjustments)
Domain connection (if needed)
Guidance to Editing (a custom live session or video recording that will enable you to edit and update your new website)
2 Weeks of Support (after we finish the project, I will be available for help with any website-related issues you come up against)
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THE WEB DESIGN PROCESS
A good website is both beautiful and functional.
You want to attract visitors and keep them there, but most importantly, convert them into paying customers and clients.
— DISCOVERY —
At the beginning of building a website, we will determine the website's purpose, look at the competition, think about the features your website would benefit from and agree on the pages that need to be included.
— STRATEGY —
We will then go through each page to establish its content and structure, and ensure that your website works with your brand’s needs and is built for high conversion.
— DESIGN —
Lastly, it’s finally time to design—I will start building on Squarespace, making any additional tweaks as needed, and test all functionality. And just like that, your website will be ready to launch!
When we come to the end of the project, I’ll equip you with a custom-made video tutorial showing you how to update your new website. I also provide two weeks of support if you get stuck with anything. And don’t worry – Squarespace has fantastic customer service that will help you out in case you’re having difficulties further down the line.
SQUARESPACE WEB PACKAGE ADDITIONAL BENEFITS
As a Squarespace Circle member, I get certain benefits that transfer to you as my client when I start your website from my account:
20% discount on your first year of Squarespace annual subscription, Squarespace Member Areas, and Squarespace Acuity Scheduling
Up to six months trial period (no subscription fees while I build your site)
*The above benefits only apply to new Squarespace subscriptions
As a new Squarespace subscriber, you also get a free domain for one year when purchasing directly through the platform.
FAQ
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It all starts with a video call to discuss the project and make sure we’re a good fit.
Once we agree to go ahead, I will create a proposal and work out the quote for your specific requirements (if your needs are different from what the package includes). Upon approval, I will send you the deposit invoice (a part of the whole fee) and an invitation to Asana (a project management tool) to help us keep organised. There you will find our whole project laid out, and it will be time to start getting creative!
The rest of the fee will be paid in several more instalments as we advance. -
The branding package will provide you with a range of high-quality files suitable for different use. You will receive the following:
• CMYK files for print (jpegs)• RGB files for online use (JPEGs and transparent PNGs)
• Vector files (indefinitely scalable EPS files)
• Original source files (Adobe Illustrator ai. file)
Along with all your logo variations, you will also receive profile images for the social media platforms of your choice. -
Currently, I only build on the Squarespace platform. It is clean, beautiful, easily editable, and contains all the functionality and features you may ever need.
I tried many platforms over the years and Squarespace is the clear winner and ticks all the boxes. -
Due to the nature of my work, I do not offer refunds. However, I will go out of my way to make sure that you’re happy with our collaboration and outcome.
Also, I only charge a part of the fee before the beginning of the project to help spread the cost, with the rest of the fee being paid in milestones to keep the work/payment in balance.
More questions? Get in touch below.